Chinese communications giant Huawei, on Tuesday,
launched its 6.1-inch Ascend Mate smartphone in India with a price tag
of Rs.24,900.
The company said it planned to invest
about Rs.175 crore to build the brand in the country as well as expand
its retail presence.
“We will invest about 8-10 per
cent of our mobile devices revenue in India. In 2012, our India revenue
was $300 million. The spend would be mainly in strengthening our retail
presence and brand building exercise,” Huawei President (India Device
Business Development) Victor Shan said.
Huawei is targeting to sell about 10 lakh smartphones in the country by the end of this year.
The
Ascend Mate, launched globally, runs on Android 4.1 JellyBean operating
system. It has 1.5 gigahertz quad core HiSilicon processor and 16 core
graphic processing chipset.
It features a display
with 1280x720p resolution that can be used while wearing gloves. The
phone has an 8 megapixel rear camera and 1 megapixel front camera. It
comes with a 4050 mAh battery and boasts of up to two days of ordinary
usage on a single charge.
The company has started
selling its mobile devices in partnership with retail stores such as
Croma, Ezone and online websites such as Flipkart, Snapdeal and
Shopclues.
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